Now, I know that Christmas is still a little way off (OK… a long way off), but as you may know, many of our favourite bigger brands / retailers (like Paperchase) like to reveal their Christmas showcase to media slap bang in the middle of summer, so that we get an early peak at the upcoming festive trends.
When I stepped into the Paperchase ‘Christmas in July’ event last week (at the appropriately named ‘ICETANK’), I found myself genuinely wishing for snow to relief us of the heatwave in London! As I was the first person through the door (I think you call it a ‘keen bean’), I was fortunate to be taken round by Paperchase’s very own Marketing Manager for a whistle-stop tour of the Christmas range.
At the entrance we were urged to ‘unlock our creative spirit this Christmas’, and inside we were presented with a myriad of gift and craft ideas. Highlights for me were the DIY cracker chandelier, which would look great suspended over a dinner table, as well as the mega suspended card wreath (though I would need to make a lot more friends to fill it), both of which you could recreate at home.