Paperchase Christmas in July Showcase

Now, I know that Christmas is still a little way off (OK… a long way off), but as you may know, many of our favourite bigger brands / retailers (like Paperchase) like to reveal their Christmas showcase to media slap bang in the middle of summer, so that we get an early peak at the upcoming festive trends.

When I stepped into the Paperchase ‘Christmas in July’ event last week (at the appropriately named ‘ICETANK’), I found myself genuinely wishing for snow to relief us of the heatwave in London! As I was the first person through the door (I think you call it a ‘keen bean’), I was fortunate to be taken round by Paperchase’s very own Marketing Manager for a whistle-stop tour of the Christmas range.

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At the entrance we were urged to ‘unlock our creative spirit this Christmas’, and inside we were presented with a myriad of gift and craft ideas. Highlights for me were the DIY cracker chandelier, which would look great suspended over a dinner table, as well as the mega suspended card wreath (though I would need to make a lot more friends to fill it), both of which you could recreate at home.

As you’d expect from Paperchase there were stocking fillers, cards, gift wrap, diaries and planners galore. Alongside more traditional fir tree wrap, I was delighted to see festive shark wrapping paper, which I think will do surprisingly well. It reminded me of a time when I joked to my boyfriend that I’d finally found his Christmas present, and then sent him a link to a toy called ‘shark with frickin’ laser beam’…

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One of my favourite items was Paperchase’s first ever super-sized stationery advent calendar for the stationery fiends amongst us. Do you remember last year’s Zoella advent calendar debacle? Well fear not, for whilst this calendar sells for £30, the retail value is £55, so you’re getting good value for money. I must admit I do love the idea of a stationery advent calendar! What do you think?

If you’re on the hunt for presents, some of the key A/W trends included cacti, avocados, sloths, and rainbows, including a range of rainbow-coloured Christmas trees. Or, for those people who really have everything, try the acrylic crab tree decoration. You can also stock up on New Year balloons!

My glittery goody bag (from their gift bag range) got me loads of compliments that day, so I’d recommending swapping it out for your usual handbag(!). I was gifted with mini ‘fold and send’ envelopes, a nutcracker pen (for all my lists and letters to Santa), and a pink balloon dog Christmas tree ornament, which, quite frankly, is the Christmas decoration I didn’t know I needed until now.

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Many thanks to Paperchase for the invitation to attend Christmas in July. If you’re on the look-out for any crafty bits to make cards or table decorations this Christmas, do check them out!

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