Last week, I went along to Drink, Shop & Do near King’s Cross in London to preview Hobbycraft’s new Spring and Easter craft collections. Ever since I started blogging, it’s been an aim of mine to attend a Hobbycraft event, as I do buy a lot of my supplies from there, so I was thrilled to get an invitation.
I tagged along after work and was greeted at the door by the Hobbycraft team. They’d split the Drink, Shop & Do floor into various stations so that you could try your hand at different crafts, and learn more about their upcoming range expansions, from sewing supplies, knit craft, Easter craft, and baking.
My first stop was the sewing machine station where a helpful seamstress named Amy sat me down at a sewing machine for the first time, and showed me how to do some basic stitches. Some of you might recall that I was bought a sewing machine for Christmas a few years back, and am ashamedly yet to use it, as I wasn’t really sure where to begin, so I was really excited about this opportunity.
Amy explained that they offer in-store ‘Sewing Machine Driving Tests‘ where knowledgeable staff help you learn how to get started on your sewing machine. After showing me the basic controls and levers, we had a go on a ‘test sheet’ where the aim of the game was to follow the lines, and try manoeuvring around corners and curves using various stitches. Obviously practice makes perfect, but it was encouraging to hear about the ‘Sewing Surgeries’ that they offer in-store to help you if you get stuck.
Next up I wandered through to the baking section. Now, I love a good cake, but I’ve never really challenged myself to do a huge amount of baking. A lovely lady from Wilton (which is stocked at Hobbycraft) talked me through some of the cakes she’d baked for the event, and how she got some of the desired effects. I was completely mesmerised, and hearing someone talk through the process also made me realise that it is all entirely do-able if you have the ambition, the vision, and the right equipment.
After oo-ing and aah-ing at the gorgeous designs, I was shown how to pipe my own daisy cupcake, which again, was far simpler than I would have imagined. After telling me which new baking products they were most excited about, I was pleased to find said products in my goody bag – a ‘Colour Right’ Performance Colour System, and a Treatology Flavour System – so no excuses now!
In the very last room I stumbled across the ‘Knit Craft‘ division where some helpful Hobbycraft bods talked me through their range extensions, and gave me a Knit Craft goody bag, complete with gorgeous teal cotton thread, and a shiny 4mm crochet hook. The bag also contained instructions on how to knit and crochet a daisy. You can find tonnes of knitting and crochet project inspiration on their blog.
Apparently one of their most popular products is called a ‘Caron cake’, which is basically a huge wod of colour-changing yarn, available in a wide range of colours, which means that you can make really impressive colour-changing scarves with very little effort. Sounds good to me! Did you know that they also have their own Instagram and Twitter handle – check them out at @knitcrafthq.
Last but not least, the whole venue was decorated with cheerful spring and Easter decorations. I love Easter crafting (it’s possibly my second favourite crafting season – second to Christmas). In the past I’ve made DIY origami Easter bunnies and origami Easter bunny baskets, to name a few projects, but I love looking for new inspiration every year, and the Hobbycraft preview didn’t disappoint.
The Easter range is already in-store if you’re as keen as I am, and you can find the latest updates at #HopToHobbycraft. My goody bag contained two mini Easter cross-stitch kits – cute, huh?
Now, I know bloggers and small businesses like to do a ‘year in review’, and Hobbycraft is no exception. Did you know that in 2016 they sold 70,000 sewing machines, 250,000 buttons, half a million reels of thread, and enough fabric to go up Mount Everest 42 times? We really are a crafty bunch!
Thank you to Hobbycraft for inviting me along, and to you guys for reading this far! All of the goodies that you can see in the pictures here are available in-store and online. As for me, I’ve got a few goody bag bits to play with first! Whoopee! Stay tuned for more Easter makes and inspiration coming soon.