Blogtacular 2016: Lessons from Lisa Congdon

Oh ‘Hi’ there! If you’ve been hanging around the blogosphere lately, you might have spotted a fair few posts about Blogtacular – an annual blogging conference which was held recently in London. This year was my first ever Blogtacular, and I was not disappointed – just check out this crowd…

Blogtacular 2016

This year’s conference was held at 200 Aldergate, a stone’s throw from St. Paul’s Cathedral, opposite the Museum of London. A very kind security guard helpfully beckoned us all inside before we wandered blindly past. Once inside however, and it was clear that we’d reached our destination!

Blogtacular 2016

I thoroughly enjoyed the event, and wanted to use this first blog post to share some of the important lessons that I took away from this year’s opening keynote speaker – Lisa Congdon – author, artist and illustrator, who delivered a truly inspiring talk on the realities of blogging.

Blogtacular 2016

Re-evaluate the meaning of “success”

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Blogtacular 2016 (& embracing my blogging fears)

Blogtacular 2016 logoIn case you missed it, tickets to Blogtacular 2016 are now on sale! Blogtacular is an amazing event for creative bloggers to meet, share and inspire one another. The event, hosted in London in June, features a range of keynote speakers and workshops to help you become a better blogger.

I’ve been looking forward to Blogtacular since January, when I set my 2016 blogging resolutions, and have been joining the weekly #blogtacular Twitter chats in anticipation ever since. Blogtacular chats are a little different to other chats in that they are geared towards sharing expertise and best practice.

Learning from Blogtacular 2015

This morning I came across a blog post by XOMISSE who attended last year’s conference, and discovered the 2015 keynote speech by Grace Bonney from Design Sponge, one of the most famous interiors and lifestyle blogs on the web. I started watching, and was immediately enthralled.


Grace’s talk was all about ’embracing fear’ – as the online landscape endlessly evolves, we have to constantly face our fears to learn or try new things, to help us stay on top of the wave. The talk really struck a cord, especially as, not long ago, I joined a Blogtacular chat on the topic of bravery.

In her talk, Grace describes her 5-step process to overcoming fears. The first step is to ‘Acknowledge’ the fear, which she calls the ‘private therapy moment’. The key is to identify the things that scare you (for example that you don’t think your content on Instagram is good enough), and air them.

5 step process.png

All fears are valid, and by acknowledging them, you can start to do something about them. During her talk, Grace encourages the audience to write down three things that they’re afraid of. As I continue on my blogging journey, I thought it was about time that I started to air some of my fears, as I’m sure that I’m not alone, and by talking about them, hopefully I can start to better forge my blog’s future.

So, here goes…

Fear #1: Content: What is my blog’s USP, and what do readers want?

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